Both models have the Super Retina XDR OLED display with improved typical brightness up-to 1000 nits, and max brightness up-to 1200 nits, and for the first time in an iPhone, a variable 120 Hz ProMotion display, which can also go as low as 10hz to preserve battery. The iPhone 13 Pro features a 6.1-inch 1170 x 2532 pixel display and the larger iPhone 13 Pro Max features a 6.7-inch 1284 x 2778 pixel display. More 5G bands are available to support more carriers, especially outside the US. The A15 Bionic also contains a next-generation image processor. The iPhone 13 Pro and Pro Max uses an Apple-designed A15 Bionic processor featuring a 16-core neural engine, 6-core CPU (with 2 performance cores and 4 efficiency cores), and 5-core GPU. Sierra Blue is a new color replacing Pacific Blue. The iPhone 13 Pro and 13 Pro Max are available in four colors: Silver, Graphite, Gold, and Sierra Blue. The Face ID and camera module on the front display, or 'notch', is now 20% smaller than previous generations.

However, the rear camera module now covers a larger area due to the larger lenses. The iPhone 13 Pro and iPhone 13 Pro Max's design is mostly unchanged from its predecessor. Pricing starts at US$999 for the iPhone 13 Pro and US$1099 for the iPhone 13 Pro Max, same as their respective previous generations. Pre-orders began on September 17 at 5:00 AM PST. The iPhone 13 Pro and iPhone 13 Pro Max were officially announced alongside the 9th generation iPad, 6th generation iPad Mini, Apple Watch Series 7, iPhone 13 and iPhone 13 Mini by a virtual press event filmed and recorded at Apple Park in Cupertino, California on September 14, 2021.

Major upgrades over its predecessor include improved battery life, improved cameras and computational photography, rack focus for video in a new 'Cinematic Mode' at 1080p 30 fps, Apple ProRes video recording, a new A15 Bionic system on a chip, and a variable 120 Hz display, marketed as ProMotion. The devices were unveiled alongside the iPhone 13 and iPhone 13 Mini at an Apple Special Event at Apple Park in Cupertino, California on September 14, 2021, and became available ten days later, on September 24. They are the flagship smartphones in the fifteenth generation of the iPhone, succeeding the iPhone 12 Pro and iPhone 12 Pro Max. The iPhone 13 Pro and iPhone 13 Pro Max are smartphones designed and marketed by Apple Inc.

Samsung level u pro for iphone